Battlelines: The Wal-Mart Church

So, I have watched as the church has transformed over the last 21 years. Actually, it has been even longer than that because I have been around some aspect of the church my entire life. When I was growing up, it was in a small Pentecostal church in Pennsylvania. The church was never large, that was not even on the radar in those days. The question was one of effectiveness, not numbers.

If someone were getting saved, delivered or healed, the church was a success. They might struggle for finances or stay in the same building for 30 years without anyone raising the question of whether or not they were supposed to be there. If God was present, that closed the issue.

When I was first saved, it was pretty much the same. In fact, if you were a big church it probably meant that you had compromised something vital in order to get the numbers up. The focus was still not on size but rather quality of ministry, purity of the Word spoken and effectiveness in evangelism.

Back then there was still street ministry and witnessing that took place, imagine that. And a preacher could still get a crowd if he came to town. If you spit hard enough you would hit an evangelist in shiny shoes. True story. I began my ministry as an Evangelist, first on the streets and then travelling from town to town.

Then Swaggart and Bakker happened. Suddenly, being an Evangelist was linked to money and televangelist flash and it became one of the least popular professions in the country. Pretty soon, you couldn’t find an Evangelist to save your life, unless it was in Africa. Everyone here in America started being “teachers” (during the Word of Faith craze) and then later “prophets” (during the prophetic movement).

Today we just have a hole where a foundational gift to the church used to be.

During these years we also saw the rise of the monster named Rex Walmartasaurus in corporate America. They would plant one of these stores in a town and slowly drain the life from all of their competition. First it was the competition in the city falling by the wayside as Kmart, Shopko, Sears and many others started to tank. Wal-Mart offered everything and they offered it cheaper than everything else. And in a culture addicted to convenience, having everything available in one great location became like crack. Soon, small mom and pop stores had to start shutting the doors because they simply could not compete with the Wal-Mart juggernaut.

Even in the town where we live, prices are dollars higher per item in our local store than at Wal-Mart. And in a slow growth economy, who is going to drive around looking for different items when Goliath has everything right there at your fingertips.

So, small stores in small towns have been forced to adapt in order to survive. The only way to do that is by carving out a niche as a boutique and offering super specialized items that can’t be found at a big box store.

Get the picture? Our small towns have become bedroom communities as our industry moved to big cities and then our commercial businesses got smaller and more restricted in order to stay afloat. The big box dominates all and a person is hard pressed to start a business and prosper by offering goods and services to their own town. Everyone drives 30 minutes to the nearest Wal-Mart rather than pay higher prices for a smaller selection.

The same is true in the church and the changes took place at the same time.

Today, you have mega churches (where God is interested in what they are doing), upper-middle sized churches (that are on their way to being mega) and the small churches serving communities (where God ignores them because they are too small, because if you are from God, you gots to be big, baby).

The mega church offers everything: campuses designed to look like city streets with shops, bookstores, jungle gyms, Kids areas designed to look like castles, programs for everything from singles to the Latvian Lesbian midget support groups. Everything is right there at your convenience and you can rest assured that the teaching is good because the preacher is on TV, which is a sure sign of personal integrity, dedicated prayer lives and orthodox teaching. These are the Wal-Mart’s of the church world. Everyone from the area goes to these places because they can be anonymous, catered to, they are offered convenience and the chance to be a part of something big.

The mini mega church is like the Target chain. They have some of the good stuff, just less of it. But they really want to be a Wal-Mart and so they adapt to whatever Wal-Mart is doing. Ambition drives these churches, usually helmed by a preacher who is certain that he is the next big thing. They have all of the things that it is going to take to break the ceiling and become big and solidify what they have always known: they are from God (I am big! You like me, you really like me!).

At the same time that the fight for growth is occurring, you have those that don’t really matter laboring on anonymously inside of a small church. These churches are like bases in baseball where all of the church hoppers, ne’er-do-wells, dysfunctional elites and know-it-alls have to make brief stops before quitting the system altogether. They are usually hampered by a lack of finances, a lack of devotion, an overabundance of tourists and the crushing weight of ineffectiveness and obscurity.

Now, let me ask you; is this the way that it is supposed to be?

The answer that we need isn’t as simple as some would have us to believe. It is not a matter of the first church having met in houses and so we should meet in houses too. Because near as I can tell, church buildings and houses both have walls, floors, ceilings and windows. They are both buildings, Copernicus. The reason that the first church met in homes was because it was illegal to be a Christian, the synagogues (where they preferred to meet) were closed to them and they couldn’t build a temple.

No, the answer isn’t about location, style or format; it is all about motivations.

Why are any of us doing this? Is it to get rich or famous? If it is, go sit in the back of the bus.

Is it to fulfill our own ego by equating ministry success with personal worth? Go to the back of the bus.

Is it to control people and build a cult following? Sorry, back of the bus for you.

God needs a people that are interested in effectiveness rather than notoriety. We need to change our definition of success so that the question of God’s glory is included somewhere. We need to stop basing our determination of spiritual success on material possessions. And we need to start counting bodies healed, lives changed, hearts melted, lives repenting and salvations occurring as the primary gauge of ministry effectiveness.

We as ministers must start speaking the truth in love with boldness, no matter how large the congregation that God has us serving. We must hear from Him alone as to what He wants our branch of the government of God to be doing.

We must act as ambassadors, regardless of the region that we serve. We have to care for the poor, shower the region with common grace, preach boldly so that the elect hear the message and respond and change the spiritual temperature where we live. Bringing the Kingdom of God to where we live and making that area resemble heaven- that is our calling.

It has nothing to with the flesh, with numbers, with money. And many big time preachers sitting in big time churches are going to be in big time trouble when they approach the Bema and find out that God was more interested in how they treated a little obscure pastor or how they overlooked the poor and hurting than in how big of a building they built to house their congregation of spiritual pygmies.

Have you been reading the red and the book of Acts like I suggested in the last article? Then you should be ready for this next bit.

You will not find success in Christ by buying into the Wal-Mart doctrine. It isn’t through being clever or different that you will see numbers go up. That is the boutique mindset and it can only survive, not thrive. You won’t find personal fulfillment by chasing mega churches or mega preachers either. You will only find success as you get back to basics, shun the system, leave the camp and seek God. See, I have news for you preachers- numbers are no gauge as to God’s favor because it can be counterfeited. No, God’s favor comes through the fire, through prayer and through the breaking of a man until he resembles the Christ that he serves.

I want you to start acting today as if your life is under the hand of sovereign arrangement. Every person that you talk to, every setback that you experience, every temptation, trial and tribulation that comes your way has a hand behind it. The true quality of your life and ministry will be measured by your responses to the acts of God’s sovereign arrangements and by nothing else.

Many of the things that we do for God will not matter at all because they did not originate in God but in ourselves. But our responses to the things that have their origin in Him, they will mean everything.

So, forget the hype and the hoopla, the game and the boy’s club. Instead, consecrate your life to him, ask for the wisdom to see his sovereign arrangements and then live those moments as you saw Jesus live and teach about and the first church carry out. Being big isn’t important, being faithful and pure is.

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3 thoughts on “Battlelines: The Wal-Mart Church

  1. Pieter Coetsee says:

    I want to thank you for this. I am a pastor of a small church, always short of finances, always fighting against whatever is thrown at us, but, I will not be intimidated by numbers, or money, souls are the most important thing to me, helping the poor of which we have many. I find that it is the poor and the suffering who attents our church, not the middleclass or the rich, even the other pastors of our church ignore us. But thank God many years ago God delivered me from looking at numbers and from entertaining people. It is not about me or anybody else, it is all about God, it is not what I want to do for God but what God wants me to do for Him. Be Blessed.

  2. Scott Sholar says:

    Thanks for sharing, and God bless you.

  3. Richard says:

    Thanks brother, and it’s true. I’d say it’s about The Holy Spirit. True Holy Spirit baptized people coming together (key word, “True”). Your “reading the red and the book of Acts” comment is where it’s at.
    God bless you brother! Keep keeping on! Forward soldier! Forward warrior!

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